B2B SaaS marketing agency.
We help B2B software companies explain what they do and turn website visitors into demos and trials.
- $6,000one timeFor a complete website
- $0a monthHosting fee after launch
- 100%yoursCode, hosting, and accounts
Sound familiar?
Most software teams we talk to are dealing with at least one of these.
01
Visitors can’t tell what your product does
Most software homepages describe the product in big, general words. A buyer who lands there has to dig to find out who it is for, what it replaces, and what it costs, and many leave before they find out.
How we fix it. We rewrite your homepage and key pages in plain words, so a buyer sees what you do and whether it fits them on the first screen.
Your homepage says
- “The all-in-one platform”
- “Built for modern teams”
- “Work smarter, not harder”
A buyer needs to know
- Who it is for
- What it does
- What it replaces
- What it costs
- What it connects to
What many software homepages say, and what a buyer needs to find. 02
Visitors leave before booking a demo
The demo form asks for nine things, the pricing page says “contact us”, and the next step is unclear. A buyer who was curious a minute ago decides to look again later, and often moves on to the next tool.
How we fix it. We give every page one clear next step, and a demo form that asks only what your sales team needs.
Demo form today: 9 fields
- First name
- Last name
- Work email
- Phone
- Company
- Job title
- Company size
- Country
- How did you hear about us?
Demo form we build: 3 fields
Work emailyou@company.com
Team size11 to 50
What you want to seeReporting
Goes straight to your sales team
A demo form that asks for everything, and one that asks for what sales needs. 03
Competitors show up when buyers compare tools
Before choosing, buyers search for alternatives and comparisons. Those results are full of review sites and your competitors’ own pages, telling your story for you.
How we fix it. We write clear comparison and alternatives pages for your site, so you explain the difference in your own words.
Search: “alternatives to your product”
- Review siteThe 10 best alternatives to your product
- CompetitorWhy teams switch to us
- Review siteYour product vs. a competitor
- Your websiteYour product vs. the competitor, in your wordsWhat we add
A search for alternatives to your product, before and after. 04
Questions sent after hours wait until morning
A buyer trying your product in the evening has a question about an integration or a plan. It sits in an inbox until someone replies, and by then they may be trying another tool.
How we fix it. Your website comes with an assistant that answers from your own pages and docs at any hour, and saves every conversation to a lead sheet you keep.
Without an assistant
The question waits in an inbox until the next morning.
With the assistant
Answered in seconds from your own pages and docs, and saved to your lead sheet.
A question sent at 9:40 PM, answered two ways. 05
You can’t change your own website
The site lives with an old agency, a contractor, or a corner of the product codebase. A new headline or a pricing change waits weeks for someone else’s time.
How we fix it. We build your marketing site on its own, and hand over the code, the hosting, and every account in your company’s name, with no monthly fee to us.
Today After handover Domain Old agency Your company Hosting Old agency Your company Website code Old agency Your company Analytics Old agency Your company Search Console Old agency Your company Who holds each part of the website, before and after we hand it over.
How software gets bought, and where we help
Most of the decision is made on your website, before anyone talks to sales.
01
They search
for the problem they have, or for alternatives to a tool.
SEO and comparison pages help them find you.
02
They read your website
to see what it does and who it is for.
Plain pages for each use case, feature, and integration.
03
They compare two or three tools
side by side, often on a review site.
Your own comparison pages, in your own words.
04
They book a demo or start a trial
and talk to your team.
A short form, a clear next step, and an assistant for questions.
What we offer, and what it costs
Every price is fixed and published.
Website
$6,000 one time
A complete marketing site built around how buyers choose software, with a short demo form, the assistant, and the lead sheet included. You own all of it.
See what is included
SEO
$675 a month
New comparison, alternatives, and use-case pages every month, and a monthly check of whether ChatGPT names you, so more of the right buyers find you while they are choosing.
See what is included
Social media
$1,900 a month
Three posts a week across your founder’s LinkedIn, your company page, X, and YouTube, written from your product updates and the questions customers ask.
See what is included
Outbound lead generation
$4,500 a month
Cold email and LinkedIn outreach to companies that fit your best customers, with interested buyers booked onto your sales calendar.
See what is included
Email newsletters, logos, extra pages, and a paid website audit are on our pricing page. Two parts of our SEO work have their own pages: comparison and alternatives pages, and getting your SaaS named in ChatGPT. Seed-stage teams can start with our page for SaaS startups, and teams replacing a site with SaaS website redesign. To reach buyers directly, see SaaS lead generation, outbound for SaaS, and SaaS social media marketing.
What you can count on
Prices are fixed and published
You know the number before we talk, and the price we agree is the price you pay.
You own everything
The code, the hosting, and every account are in your company’s name from day one.
You work with the builder
The person who writes and builds your site is the person you talk to, from the first call to launch.
How a website project works
01
Tell us about your product
Send your website address and a few lines about what you sell and who buys it.
02
Get a fixed price and date
We reply in writing with the scope, the price, and the launch date.
03
We write and build
We write every page and build the site. You approve each claim about your product.
04
Launch and handover
We launch, keep your Google rankings intact, and hand everything over to you.
Questions software teams ask us
- How much does a SaaS marketing website cost?
- Our complete SaaS marketing website costs $6,000, once. That covers the design and build, every page written, a short demo form, an AI assistant that answers from your pages, analytics, and the full source code. There is no hosting or maintenance fee afterwards.
- Do we own the website when it is done?
- Yes. The code, the hosting, the domain, and every account sit in your company’s name from the first day. If you ever want to work with someone else, everything goes with you.
- What do you need from us?
- A short call or a written brief, access to the product or a demo account so we can describe it accurately, and one person who approves what we write about it.
- Can you work with our existing brand?
- Yes. We build to your logo, colors, and type. If you need a logo first, we design one for $360.
Get a fixed quote for your website.
Send us your website address and a few lines about what you sell. We will reply with the scope, a fixed price, and a launch date.